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Tuesday, January 6, 2009

Borders counts on new CEO
Turnaround pro will try to revamp the bookseller that has lost $308M in two years http://ping.fm/955d6

Posted by Promote A Book at 3:38 PM

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Promote A Book

Founded and headed by book industry expert Michael R. Drew of Austin, Texas, this blog provides a unique insider’s view of the inner workings of how books start from a concept and end up in your hands, in front of your smiling eyes.

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Promote A Book: Austin, Texas, United States; Michael R. Drew, a veteran of the book industry, joined Executive Excellence in 1997 as Publicist and Special Sales Coordinator. In 1999, he moved to Bard Press, where he served as Publicity, Special Sales, and Events Coordinator. When Bard Press was sold, he became Marketing Director for Bard Press/Longstreet Press. As Marketing Director, Mike most recently worked for Entrepreneur Press, which is owned by the publisher of Entrepreneur Magazine. Owner of Promote A Book, Inc., Mike is a book marketing and promotion specialist. Mike can tell you just what all the marvelous benefits are that you will get from becoming the author of a bestselling book; selling a lot of books is just the beginning. He can also tell you about the four ways of reaching any of the bestseller lists. Mike has played a key role in creating 48 national bestsellers.

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